Experiences of Wecan Group
Share

Facebook

Twitter

What is AEO (Answer Engine Optimize) service?

Wecanadmin  /  Twitter 13.08.2025

What is AEO (Answer Engine Optimize) service?

AEO (Answer Engine Optimization) is the process of of optimizing website content to directly answer users’ questions on search engines—especially answer-first systems like Google Featured Snippets, ChatGPT, Bing AI, Siri, and Alexa,…

Today, with the rise of AI (Artificial Intelligence), the emergence of answer-style engines has changed user behavior significantly. In the past, when people needed information, they would go to search engines like Google or Bing and manually sift through sources on the internet. Nowadays, users can ask ChatGPT and get a final answer without having to dig through that mountain of data.

Therefore, shifting from SEO (Search Engine Optimization) to AEO (Answer Engine Optimization) is becoming increasingly urgent.

 

The Nature of AEO:

  • Directly answer user questions: Content is optimized to provide clear, accurate, and fast answers to question-type queries (Who, What, When, Where, Why, How).
  • Optimize for Featured Snippets: Make content easy to understand with clear structure so it’s selected as the top answer.
  • Provide high-quality information: Content must be trustworthy, well-researched, and authoritative in its field.
  • Use natural language: Write the way users actually ask, making it easier for search engines to understand and parse.

 

Effective AEO Methods:

  • Research question-based keywords: Use tools like AnswerThePublic and Google Suggest to find popular questions users ask.
  • Create Q&A (FAQ) content: Break content into specific questions and concise answers.
  • Use scannable formats: Short paragraphs, bullet lists, and tables help search engines identify the answer quickly.
  • Optimize titles and meta descriptions: Ensure they clearly reflect both the question and the answer.
  • Leverage structured data (Schema Markup): Mark up content with FAQ Schema and How-To Schema so search engines can recognize it easily.

 

Concrete Example of AEO:

  • If users ask: “How to book cheap flights?”
  • Your content should use a title like: “How to Book Cheap Flights: Step-by-Step Guide.”
  • Provide the immediate answer first, then expand with detailed explanation.