Designing an Amusement Park Website Interface That Makes Visitors Say “Wow” and Book Instantly

Wecanadmin  /  Twitter 11.08.2025

The website interface of an amusement park isn’t just about visual appeal – it’s a powerful tool to trigger emotions and increase conversion. An effective design helps users say “wow”, immediately understand the services, and complete their booking with ease.

You only have 5 seconds to make a first impression. A poor design drives customers away. A well-crafted one drives revenue. Let’s explore the insights below with Wecan Group!

1. What Style Should an Amusement Park Website Interface Follow?

The interface should use vibrant, playful colors that inspire joy – appealing to children, families, and young adults.

Vivid colors with high contrast

Use bright tones like sunny yellow, cherry red, and mint green to stimulate visual excitement.
Example: White background + Red buttons + Green headings = Eye-catching from first glance.

🟡🔴🟢 → Creates a feeling of “Excitement – Energy – Fun”

Large, easy-to-read fonts

Use rounded fonts like Poppins, Baloo, or Nunito Sans — friendly to both kids and older adults.
Font size: Minimum 16px for text, 24–32px for headlines.

Example: “Discover now 🎡” stands out more than “Click here”.

Playful animations

Add subtle interactions: button pulses on hover, shaking icons, games appearing on scroll. Avoid overcomplicated effects that distract.

Example: A “Buy Tickets” button that softly glows if inactive for 5 seconds.

Authentic, emotional imagery

Real photos boost trust and evoke the desire to visit.

Prioritize happy children, families playing, and live games in action. Avoid generic stock photos.

Add captions: “Slide zone – Area A – Photo taken in June 2025.”

Wecan Group Insights

From our work on projects like Sun World’s online booking system, we know the interface shouldn’t just be “beautiful” — it must align with your park’s core service model.

Wecan categorizes designs into 3 common models:

Water Parks

• Theme: “Fresh – Summer – Nonstop Fun”.
• Colors: Ocean blue + Sunny yellow. Effects: Water splashes, waves, bubbles.

Indoor Entertainment Complexes

• Tech-inspired designs with dynamic icons, dark backgrounds, bright highlights.
• Vibe: “Futuristic – Discovery – Constant motion”.

Themed Parks

• Immersive designs where icons, fonts, and layouts align with a central theme (pirates, jungle, space, etc.)
• Vibe: “A new world – Adventure – Role play”.

Wecan’s Core Philosophy

• A website interface is not just for browsing, it should trigger actions: view → click → share experience.
• Design must guide users along an “emotional journey that leads to conversion”.

2. What Are the Must-Have Sections on the Homepage?

In the first 5–7 seconds, users must understand:

• What is this place?
• Why is it exciting?
• What should I do now?

Wecan Group recommends structuring the homepage around 6 key blocks:

Memorable Header – Brand at First Sight

• Clear logo (top left, not blending into background)
• Simple menu: “About – Games – Offers – Tickets”.
• Bold “🎟️ Book Now” button (in red, yellow, or orange)

Example: “Kids Planet” has a yellow “Book Now 🎉” button top-right.

Eye-Catching Banner – Instant Emotional Appeal

• Short 5–10s video or animated image showing lively scenes.
• Short headline: “The Largest Water Park in Central Vietnam”.

Suggestion: Use drone footage with laughter and splashing sounds.

Highlights Block – Reasons to visit

• Signature games (Ferris wheel, snow house, water slide)
• Current offers.
• Best-value combos.

Show as icon + real photo + short title, for example: “High-Speed Water Slide – from just 80K”

Strong Call-to-Action

• Buttons like “Buy Tickets Now”, “See Prices”, “Get Directions”, “Call to Book”.
• Use bright colors and hover effects for urgency.

Example: Button “📍Find Park Location” opens Google Maps in a modal.

Quick Info Section – Real Questions, Real Answers

• Open hours.
• Address (including mini map or map link)
• Most popular tickets/combo.

Suggestion: “Open: 8:00–18:00 | Adults: 120K | Kids: 80K”

Complete Footer

• Contact info (hotline, email, fanpage)
• Ticket, refund, and child safety policies.
• Social media links and copyright.

Example: 📞 “Hotline: 0909 123 456 – Chat on Zalo”

Tips from Wecan Group:

Your homepage should act like a landing page – helping users understand – get excited – act now, without needing to scroll endlessly.

3. How to Make the Interface Mobile-Friendly?

Adopt a mobile-first design with a simple layout, large buttons, easy interactions, and fast loading speed – this is essential when 70–80% of visitors to amusement park websites come from mobile devices.

Mobile-first Design Principles

• Start by sketching the layout for mobile screens first, then scale up to tablet and desktop.
• Prioritize the content that should appear first on small screens.

Example: Show the “Book Tickets – Promotions – Opening Hours” section immediately when the page loads.

Large Buttons – Easy to Tap with Fingers

• Minimum touch target size: 44x44px (Apple and Google standard)
• Add spacing between buttons to avoid accidental taps.
• Place buttons in easy-to-reach areas: center or bottom edge of the screen.

Tip: The “Book Now” button should take up 80–90% of the screen width and be in a standout color.

Icon-based or Slide-out Menu (Hamburger Menu)

• Use a hidden menu in the ☰ icon format to save space.
• Add illustrative icons to help children or parents recognize options more quickly.

Example: Use the “🎟️” icon for the “Buy Tickets” section to improve recognition compared to plain text.

Optimize Loading Speed – Under 3 Seconds

• Compress images, use lazy loading (load on demand), and choose hosting optimized for mobile.
• Avoid heavy effects that cause lag on slower 4G connections.

Real-world example: A large animated banner can cause visitors to leave before seeing your promotions.

Vertical Content Layout – Minimal & Clear

• Follow the natural vertical scrolling pattern on mobile.
• Keep enough spacing between each content block.
• Use icons or images instead of dense text.

Tip: Instead of writing “Group Ticket Discount for 4 People” → use 👨‍👩‍👧‍👦 along with the price.

Wecan Group’s Approach

For projects like Sun World, seaside entertainment complexes, and indoor amusement parks, Wecan Group always:

• Designs separate UX/UI for mobile and desktop.
• Builds on the “user journey” map – from finding tickets and choosing attractions to navigating inside the park.
• Combines micro-elements such as animations, micro-interactions, and emotional design to increase engagement.
• Ensures the entire ticketing, coupon, and map system works smoothly with just 1–2 taps on mobile.

It’s not enough for the interface to look good – a mobile interface must spark excitement, drive action, and convert right from the first screen.

4. Should You Integrate Interactive Maps, Booking, and 360 Images?

The answer: Yes – if you want to keep visitors engaged and convince them directly on your website.

• Interactive maps help guests plan what to do first – saving time.
• 360 images give viewers a “test experience” – especially useful for parents with young children.
• Smart booking (select date, combo, number of tickets) creates a sense of control.

How Wecan Group Implements This:

Interactive On-site Map

More than just embedding Google Maps – Wecan designs fully customized interactive maps:

• Animated icons for attractions, restrooms, dining areas, exits, etc.
• Integrated positioning and on-site navigation (especially for large parks).
• Accessible via QR code at the gate or directly in the website/app.

Smart Ticket Booking System

No default plugins – Wecan develops custom booking module:

• Choose ticket type (weekday/weekend/combo/group/discount).
• Simple mobile interface, minimal steps.
• Integrated online payments via VNPay, Momo, Napas, Stripe, etc.
• Optional loyalty points, promo codes, instant e-ticket issuance.

Realistic Experience Simulation

Not just single 360° photos – Wecan implements scripted Virtual Tours:

• Guide visitors through each area: rides, restaurants, photo booths, etc.
• Hotspot icons linking to ticket booking or meal combos.
• Option to insert virtual characters or narration (interactive guide).

5. Common Interface Mistakes That Drive Visitors Away

Even with full features, these 5 design mistakes can silently “drain” your visitor numbers:

5.1. Website Fails to Convey the Feeling of Fun

Visitors to amusement park websites aren’t just looking for information – they want to know: “Will this be fun?”

• Interfaces only list rides without evoking emotional experiences.
• Rigid corporate-style layouts.
• Colors and images fail to convey “fun – laughter – family energy”.

Wecan Tip: se real photos of guests enjoying the park, add light animations, short authentic customer quotes, and create layouts that feel like a journey of discovery.

5.2. User Flow Doesn’t Match Visitor Psychology

Many websites force users to:

• Home → About the Park → List of Rides → Buy tickets
• But in reality, visitors want to see ticket prices & promotions first → then explore details.

Wecan Tip: Reverse the UX flow: Highlight promotions first → Suggest combos → Then showcase attractions.

5.3. Missing “Social Proof” to Support Buying Decisions

Websites often lack:

• Customer reviews.
• Real check-in photos.
• Number of tickets sold/visitors last week.

→ Without these, trust drops – especially for new guests or families.

Wecan Tip: Show tags like “2,300+ families have visited,” embed real TikTok videos, and integrate Google Maps reviews.

5.4. No Urgency to Buy Now

Websites fail to create the sense of “buy now or miss out”:

• No promotion countdowns.
• No limited ticket quantity display.
• No “online price cheaper than at the counter” commitment.

Wecan Tip: Add live alerts like “Only 18 promo tickets left today” or “3-ride combo offer ends in 24 hours”.

5.5. Missing Emotional Connection with Decision Makers

• The players might be kids, but the ticket buyers are parents.
• Some websites focus too much on rides instead of convincing parents: “Safe, affordable, easy booking, all-day fun for your kids.”

Wecan Tip: Craft messages targeting parents – highlighting convenience, trust, and the emotional reward of giving their children a great day out.

Contact Wecan Group Experts at 098.44.66.909 (Mr. Nam) to:

• Get a free consultation.
• Receive an all-inclusive quote.
• Learn the exact features your amusement park website needs.