How to Optimize SEO and Increase Conversion Rates on a Securities Website like MBS?

Wecanadmin  /  Twitter 05.08.2025

Wecan Group is proud to be the website design partner for MBS – one of the pioneering projects in comprehensive digital transformation in the securities and financial sector.

1. What is the role of SEO in securities website design?

When consulting for MBS, Wecan Group clearly identified SEO as the foundation of sustainable website traffic. In the securities industry, users often search for investment analysis, price boards, and trading guides – SEO helps:

• Increase reach to potential clients through organic search.
• Enhance digital trust by ensuring key pages appear at the right time, in the right place.
• Reduce reliance on advertising, saving long-term customer acquisition costs.

2. What SEO strategies did Wecan Group advise for MBS to attract and retain steady organic traffic?

Wecan Group developed a comprehensive SEO strategy divided into three key pillars:

SEO Architecture

• Built a layered sitemap based on the user journey.
• Dùng breadcrumb navigation để tăng chiều sâu liên kết nội bộ.
• Standardized SEO-friendly URLs (short slugs with core keywords).

Content SEO

• Developed pillar pages and content clusters around key terms such as “open account,” “stock analysis,” and “online trading.”
• Used schema markup for FAQs, how-to articles, and videos to enhance visibility on SERPs.
• Applied a topic cluster model targeting various investor segments (first-time investors, seasoned professionals, enterprises).

Technical SEO

• Optimized Core Web Vitals: page load speed (LCP), interactivity (FID), and visual stability (CLS).
• Implemented lazy loading, code splitting, and image optimization to improve page performance.
• For mobile-first indexing, Wecan Group recommended Dynamic Serving technology to deliver optimal content and layouts for both desktop and mobile users.

3. How to increase conversions through SEO?

Wecan Group guided MBS to integrate SEO with Conversion Rate Optimization (CRO):

• Strategically placed smart CTAs within content (e.g., “Open your account now” after a detailed guide).
• Built dedicated landing pages for high-traffic keywords to boost conversions.
• Combined SEO with A/B testing on content elements to evaluate headline, CTA button, and layout performance.

If you’re seeking detailed consultation on SEO solutions for securities websites and broader digital transformation strategies, contact Wecan Group’s expert Mr. Nam at 0984 466 909 for a free consultation.

Interested in a free consultation for launching an effective and professional online recruitment system? Contact Wecan at 098.44.66.909.

Contact Information

Are you looking for in-depth consultation on SEO services, W.G Chatbot solutions, or SSL services from Wecan Group? Do you want to learn more about our website projects? Would you like to gain insights from real-world experience in our implemented projects?

Contact our experts at Wecan Group to learn more about:

• Professional securities website design
• Professional insurance website design
• Automotive brand introduction websites
• Professional travel websites
• Online ticketing websites
• Global website development
• Profile & catalogue design

Wecan Group is proud to be a professional website design company serving a wide range of industries: tourism & entertainment, financial securities, healthcare, e-commerce, and more.

Get in Touch with Wecan via:
Hotline: 098.44.66.909
Gmail: [email protected]
Facebook: Wecan.design

Wecan is always ready to consult and support your needs and questions!

Wecan’s Research Team